Categories
Marketing : Digital Marketing

Hi, I attached my first part paper below, and my final business plan powerpoint

Hi,
I attached my first part paper below, and my final business plan powerpoint as well. Please kindly help to follow the syllubus and write the business plan based on my powerpoint and first part of my paper. Many thanks

Categories
Marketing : Digital Marketing

nstructions Learning Objectives Reinforce understanding of: The business models

nstructions
Learning Objectives
Reinforce understanding of:
The business models of web-based services
The marketing/sales strategy of business websites
Based on what we have learned about digital analytics and the function of landing pages, it’s time to focus on business goals. How do design choices enable businesses to execute their goals and, more important (for our purposes), how can we measure progress toward accomplishing those goals?
Business goals vary depending on the type of business, even the industry that business is in. An e-commerce business seeks to increase the sales and revenue your website receives. A lead generation business, on the other hand, wants to track form submissions on the contact page.
Eric Peterson, recognized as the founding father of digital analytics, writes the following in Web Analytics Demystified: “Very few companies have websites just for the fun of having one. Most, if not all, companies build websites and applications to accomplish specific goals and objectives.”
Here are six example website goals:
Sell products or services
Gather qualified leads for marketing, e.g., form submissions
Increase entries in a subscription database, e.g., newsletter sign-ups
Decrease internal costs by servicing customers via less expensive channels
Attract loyal and frequent visitors, e.g., to increase advertising revenue)
Facilitate the visitors’ search for information
These are just several possible scenarios. Your job as a future digital marketing professional is to figure out what’s most important to the business so you can track results and understand how well the website is contributing to your business.
For the most part, e-commerce sites are easy to identify, particularly if they are trying to sell you a good or service. The purpose of this week’s discussion is to connect the goals of the e-commerce website with our ability to track them. How do we know a website is successfully achieving its goal(s)? We use analytics software to determine if a particular activity (or set of activities) was accomplished by the visitor. If we set up the set of activities correctly, we can obtain an accurate picture of our website’s ability to convert visitors into customers (because they did what you wanted them to do).
What activities can we track on an e-commerce site?
Products: Which products they buy, in what quantity, and the revenue generated by those products
Transactions: The revenue, tax, shipping, and quantity information for each transaction
Time to Purchase: The number of days and number of visits it takes to purchase, starting from the most recent campaign through the completed transaction
Task
1. Pick a website that you deem has e-commerce goals.
2. In a few sentences, describe its goals, e.g., the goal of [COMPANY NAME]’s website is to sell [PRODUCT OR SERVICE].
3. Identify three metrics – or, from an analytics perspective, key performance indicators (KPIs) – that you would use to ensure the company is making progress on its e-commerce goals. (Consult the reference materials below and from this week’s assigned reading for help with metrics / KPIs.)
Additional Information
Read this post for a great overview of setting goals and laying out web pages to effectively accomplish those goals.
Read this post for a great discussion on business goals and how to use analytics tools to monitor progress.
Finally, here is a link to a discussion of how to use Google Analytics for the purpose of e-commerce tracking.
This discussion will be graded using the standard Discussion Rubric (located in the “Read the Syllabus” section). In order for meaningful conversation to occur in this discussion, initial posts must be made on time. If you do not make your initial post by the designated time, you will only receive half credit (minus any other deductions) for the discussion.

Categories
Marketing : Digital Marketing

Instructions Follow this link to access the article “The Problem with Free Analy

Instructions
Follow this link to access the article “The Problem with Free Analytics.”
This article compares the use of freely available and fee-based digital analytics solutions, according to Eric Peterson’s and Web Analytics Demystified research covering U.S. digital analytics practitioners. (While an older article, Eric Peterson is considered the Godfather of analytics – Avinash Kaushik’s mentor – and the points of the article still apply today.)
Task
What is your position on the views of this article?
Overall Agree? Why?
Overall Disagree? Why?
Why do you suppose such an article is assigned in a class where you get hands-on experience with free analytics?
Additional Information
This discussion will be graded using the standard Discussion Rubric (located in the “Read the Syllabus” section). In order for meaningful conversation to occur in this discussion, initial posts must be made on time. If you do not make your initial post by the designated time, you will only receive half credit (minus any other deductions) for the discussion.
Due
Initial post – Week 4 Wednesday at 11:59 pm ET
Follow-up posts (minimum of two) – Week 4 Sunday at 11:59 pm ET

The Problem with Free Analytics

Categories
Marketing : Digital Marketing

Instructions Objective: The purpose of this assignment is to update the ongoing

Instructions
Objective: The purpose of this assignment is to update the ongoing Mastery Journal, created at the beginning of the DMMS program, to document your progress toward your personal development and leadership goals.
Resources: Mastery, Robert Greene, Viking Adult (distributed in PDL course)
General: Publish a new personal journal post on Adobe Spark related to your original Mastery: PDL timeline goal. For this post, you want to consider how this course met your original objective, what you learned from the course content, and how you will apply it professionally. This month, with our focus on digital analytics, you will learn how to synthesize data from your website into an overall marketing plan that can be used to improve the success of your digital strategies.
Even though the parameters are broad, the key is to write a meaningful post. The content of the journal entry should be meaningful and substantive (between 250 and 400 words), on a relevant topic, professional (free of grammar/spelling/punctuation errors), timely, and authoritative. Remember to give credit to outside sources; plagiarism will not be tolerated.
Requirements: Submit a published journal entry on Adobe Spark between 250 and 400 words.
Submission: The journal entry is due by Sunday of Week 4. To deliver the assignment, upload a Word document with a direct link to your journal entry.
This is a Pass/Fail assignment (100/0). To earn credit, your submission must be within the word count limits, on topic, meaningful, professional, and submitted on time. Failure to meet these criteria will result in a zero for the submission.

Categories
Marketing : Digital Marketing

Instructions Follow this link to read the following article on social media anal

Instructions
Follow this link to read the following article on social media analytics.
Task
Discuss ways we as Digital Marketers can use/customize analytics to help integrate social media analytics.
Additional Information
This discussion will be graded using the standard Discussion Rubric (located in the “Read the Syllabus” section). In order for meaningful conversation to occur in this discussion, initial posts must be made on time. If you do not make your initial post by the designated time, you will only receive half credit (minus any other deductions) for the discussion.

How to Track Social Media in Google Analytics (Beginners Start Here!)

Categories
Marketing : Digital Marketing

nstructions The complete assignment instructions are located below. Note: If you

nstructions
The complete assignment instructions are located below.
Note: If you are taking the Google Analytics Individual Qualification (IQ) exam this month, you must still submit the Week 2 assignment.
Objectives
Effectively define SMART business goals
Pair SMART goals with appropriate KPIs to measure success
Scenario
You are an Internet Marketing Consultant seeking the business of a 3rd party company. (Once again, this company can be the company you have been using throughout DMMS.) In your attempt to earn the contract of this 3rd party company, you are providing brief, initial proposal of SMART business goals and corresponding KPIs to improve their digital marketing campaign.
Task
Define 4 – 5 SMART business goals.
For each SMART goal, identify 2 – 3 KPIs to measure its success.
Explain why and how each KPI will assess the success of its corresponding business goal.
Deliverable
Business report – Concise and thorough
Helpful Tips
Make sure to include background on the company to provide context to the goals and metrics you identify
(Re)Watch this week’s archived live session
Remember to use business report formatting – Use meaningful headings, bulleted lists, concise statements, etc.
Be creative and resourceful!
Use plenty of graphics / visuals to represent the information you’re trying to present
Remember to discern between presentation-appropriate graphics and business report-appropriate graphics
Be thorough yet concise – Remember your audience (3rd party executives)
All business report assignments will be graded using the “Reporting Rubric,” which can be found in the “Read the Syllabus” section
View the “Success Guide,” also located in the “Read the Syllabus” section
File requirements
For every assignment you submit:
Name your file in the format LastName_FirstName_Class_RWApp# (e.g., Arlen_Philip_WAR_RWApp1)
If you are submitting multiple files, include your full name on all files and a meaningful description of its contents (e.g., Arlen_Philip_WAR_RWApp1 – Investing_WA_presentation.mov; Arlen_Philip_WAR_RWApp1 – additional_readme.doc), and then zip all files (the zip file should also follow the naming convention as described in the first bullet point, above)

Categories
Marketing : Digital Marketing

Instructions Note: If you are taking the Google Analytics Individual Qualificati

Instructions
Note: If you are taking the Google Analytics Individual Qualification (IQ) exam this month, you do not need to submit the Week 4 assignment. However, to satisfy the FSO requirements for an upload, you must still upload a text document indicating you are preparing for the exam.
Objectives
Evaluate an existing optimization plan
Assess sound implementation strategies
Improve upon holes in current implementation strategies
Scenario
Impressed with your breadth and depth of Internet Marketing expertise, your company has decided to give you a trail promotion as VP of Marketing (as opposed to the analytics consultant you originally requested). As the temporary VP, you must now evaluate consulting proposals, including a recently-received, complete analytics optimization plan.
Task
Refer to the partner list that accompanies the assignment instructions
Contact a classmate to obtain his/her optimization plan
Give an honest evaluation / critique of your designated partner’s optimization plan
What parts are on point?
What parts could use improvement?
Did they effectively, accurately and concisely present the information?
Did they use plenty of graphics, visuals, and examples that helped you grasp the strategy?
Answer the following questions:
Should we begin implementation based on the report immediately?
Should we return to the consultant for revision?
Should we reject the report?
Why?
Use at least two tools from the “Funalytics” 4 Activity to support your assessment
Deliverable
Any multimedia format other than PowerPoint or Keynote is fine
Note: You may use PowerPoint or Keynote in the creation of your project, just export into another multimedia format. However, be aware there is a known bug with PowerPoint for Mac. When you export your presentation to create a movie file, the audio track is lost. This problem does not exist in Keynote, so please plan accordingly.
Helpful Tips
Be creative and resourceful!
Use plenty of graphics / visuals to represent the information you’re trying to present
Be thorough yet concise – Remember your audience (3rd party executives)
Additional Information
RWApp3 grades will be returned after submission of RWApp4
You are not grading your classmate; rather, you are providing an in-depth critique of his/her RWApp3
Your RWApp4 will be graded based on how well you critique your partner’s RWApp3
Contact and provide your RWApp3 reports with each other directly by Wednesday of Week 4; feel free to use the Student Lounge to trade/post contact information
Please work on RWApp 4 independently so you can contribute your unbiased and candid criticisms of one another’s reports, individually
This activity is designed to help us mature as analysts and is not to be taken personally. Please give your classmate your utmost honest critique with the purpose of helping him/her grow and improve!
Grading Criteria
All multimedia assignments will be graded using the “Multimedia Rubric”
File Requirements
For every assignment you submit
Name your file in the format LastName_FirstName_Class_RWApp# (e.g., Arlen_Philip_WAR_RWApp1)
If you are submitting multiple files, include your full name on all files and a meaningful description of its contents (e.g., Arlen_Philip_WAR_RWApp1 – Investing_WA_presentation.mov; Arlen_Philip_WAR_RWApp1 – additional_readme.doc), and then zip all files (the zip file should also follow the naming convention as described in the first bullet point, above)
Submission Requirements
Submit your assignment via the FSO Platform (100mb max upload)
**Note: if your file is larger than 100mb
Upload your file via a free file or media sharing website, e.g., DropBox, HighTail (formerly YouSendit), Viddler, Prezi, etc. (These sites will give you a public web link to share.)
Upload a simple document containing the file’s link (and password, if applicable), along with your full name and class, via FSO.
Ensure you follow the File Requirements instructions as listed above.

Categories
Marketing : Digital Marketing

Instructions Note: If you are taking the Google Analytics Individual Qualificati

Instructions
Note: If you are taking the Google Analytics Individual Qualification (IQ) exam this month, you must still submit the Week 3 assignment.
Objectives
Give meaning to analytics data
Identify trends in consumer behavior
Define SMART goals and KPIs to assess their success
Derive optimization plan to achieve SMART goals
Address the following questions:
What are the trends that might affect your company’s business model?
What SMART goals could you identify to address these trends?
What KPIs are available through your analytics package of choice that will help you measure your progress with respect to these goals?
Scenario
You are an Internet Marketing Consultant seeking the business of a 3rd party company. (Note: This company can be your own company that you’ve been using throughout DMMS). This company has decided to include you in their final round of selection. This round, the company has pulled several live Google Analytics reports from their site. They want a complete Analytics Optimization Plan (i.e., give them the story behind the numbers).
Task
From the reports that accompany this assignment’s instructions:
Identify three to five trends on which you’d like to improve
For each trend define at least one SMART business goal
For each SMART goal identify at least one KPI to measure its success
For each SMART goal / KPI identify at least two action items to achieve the corresponding business goal
For each action item, identify at least one potential challenge in achieving that action item
Support your goals / KPIs / action items with evidence, e.g., case studies or analytics data, to convince the reader that what you are proposing works
Deliverable
Business report – Concise and thorough
Helpful Tips
Read these blog posts from Occam’s Razor (http://www.kaushik.net/avinash/web-analytics-101-definitions-goals-metrics-kpis-dimensions-targets/#objectives) and Online Behavior (http://online-behavior.com/analytics/web-analytics-process-measurement-optimization), both of which nicely explain the relationship between business objectives, goals, metrics, etc.
Be creative and resourceful!
Use plenty of graphics / visuals to represent the information you’re trying to present
Remember to use business report formatting
Refer to the example of a student report (A+ Student Example of RWApp3.pdf)
Note the use of meaningful headings, bulleted lists, concise statements, etc.
Be thorough yet concise – Remember your audience (3rd party executives)
Grading Criteria
Business Report – graded using the “Reporting” Rubric

Categories
Marketing : Digital Marketing

nstructions The complete assignment instructions are located below. Note: If you

nstructions
The complete assignment instructions are located below.
Note: If you are taking the Google Analytics Individual Qualification (IQ) exam this month, you must still submit the Week 2 assignment.
Objectives
Effectively define SMART business goals
Pair SMART goals with appropriate KPIs to measure success
Scenario
You are an Internet Marketing Consultant seeking the business of a 3rd party company. (Once again, this company can be the company you have been using throughout DMMS.) In your attempt to earn the contract of this 3rd party company, you are providing brief, initial proposal of SMART business goals and corresponding KPIs to improve their digital marketing campaign.
Task
Define 4 – 5 SMART business goals.
For each SMART goal, identify 2 – 3 KPIs to measure its success.
Explain why and how each KPI will assess the success of its corresponding business goal.
Deliverable
Business report – Concise and thorough
Helpful Tips
Make sure to include background on the company to provide context to the goals and metrics you identify
(Re)Watch this week’s archived live session
Remember to use business report formatting – Use meaningful headings, bulleted lists, concise statements, etc.
Be creative and resourceful!
Use plenty of graphics / visuals to represent the information you’re trying to present
Remember to discern between presentation-appropriate graphics and business report-appropriate graphics
Be thorough yet concise – Remember your audience (3rd party executives)
All business report assignments will be graded using the “Reporting Rubric,” which can be found in the “Read the Syllabus” section
View the “Success Guide,” also located in the “Read the Syllabus” section
File requirements
For every assignment you submit:
Name your file in the format LastName_FirstName_Class_RWApp# (e.g., Arlen_Philip_WAR_RWApp1)
If you are submitting multiple files, include your full name on all files and a meaningful description of its contents (e.g., Arlen_Philip_WAR_RWApp1 – Investing_WA_presentation.mov; Arlen_Philip_WAR_RWApp1 – additional_readme.doc), and then zip all files (the zip file should also follow the naming convention as described in the first bullet point, above)

Categories
Marketing : Digital Marketing

Instructions Follow this link to access the article “The Problem with Free Analy

Instructions
Follow this link to access the article “The Problem with Free Analytics.”
This article compares the use of freely available and fee-based digital analytics solutions, according to Eric Peterson’s and Web Analytics Demystified research covering U.S. digital analytics practitioners. (While an older article, Eric Peterson is considered the Godfather of analytics – Avinash Kaushik’s mentor – and the points of the article still apply today.)
Task
What is your position on the views of this article?
Overall Agree? Why?
Overall Disagree? Why?
Why do you suppose such an article is assigned in a class where you get hands-on experience with free analytics?
Additional Information
This discussion will be graded using the standard Discussion Rubric (located in the “Read the Syllabus” section). In order for meaningful conversation to occur in this discussion, initial posts must be made on time. If you do not make your initial post by the designated time, you will only receive half credit (minus any other deductions) for the discussion.
Due
Initial post – Week 4 Wednesday at 11:59 pm ET
Follow-up posts (minimum of two) – Week 4 Sunday at 11:59 pm ET

The Problem with Free Analytics