Categories
Marketing : Marketing

Write a marketing plan on Starbucks. Create a marketing plan on a new product th

Write a marketing plan on Starbucks. Create a marketing plan on a new product that this company is introducing.

Categories
Marketing : Marketing

Read the uploaded document and write a story about Rose, the lady and how the pe

Read the uploaded document and write a story about Rose, the lady and how the perfume was created.
This is a script for a narrator, so make it sound like you’re telling a story. “Once upon a time” vibe
Use info ONLY from the document uploaded.

Categories
Marketing : Marketing

Read the uploaded document and write a story about Rose, the lady and how the pe

Read the uploaded document and write a story about Rose, the lady and how the perfume was created.
This is a script for a narrator, so make it sound like you’re telling a story. “Once upon a time” vibe
Use info ONLY from the document uploaded.

Categories
Marketing : Marketing

Social Responsibility and Ethics This week we focused on Social Responsibility &

Social Responsibility and Ethics
This week we focused on Social Responsibility & Ethics. Research a well-known company (examples Starbucks, Ben & Jerry’s, TOMs, GE, etc.) and explain their commitment to social responsibility and ethics. Be sure to address their policies, actions and how each impacts the chosen company and their effect on communities and the world. Be sure to use references and citations from research (facts, stats, numbers) to prove your paper.
The requirements below must be met for your paper to be accepted and graded:
·        Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word.
·        Attempt APA style.
·        Use font size 12 and 1” margins.
·        Include cover page and reference page.
·        At least 60% of your paper must be original content/writing.
·        No more than 40% of your content/information may come from references.
·        Use at least two references from outside the course material, preferably from EBSCOhost.  Text book, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement.
·        Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.

Categories
Marketing : Marketing

Social Responsibility and Ethics This week we focused on Social Responsibility &

Social Responsibility and Ethics
This week we focused on Social Responsibility & Ethics. Research a well-known company (examples Starbucks, Ben & Jerry’s, TOMs, GE, etc.) and explain their commitment to social responsibility and ethics. Be sure to address their policies, actions and how each impacts the chosen company and their effect on communities and the world. Be sure to use references and citations from research (facts, stats, numbers) to prove your paper.
The requirements below must be met for your paper to be accepted and graded:
·        Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word.
·        Attempt APA style.
·        Use font size 12 and 1” margins.
·        Include cover page and reference page.
·        At least 60% of your paper must be original content/writing.
·        No more than 40% of your content/information may come from references.
·        Use at least two references from outside the course material, preferably from EBSCOhost.  Text book, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement.
·        Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.

Categories
Marketing : Marketing

you are required to write more information in Competition Analysis part in the a

you are required to write more information in Competition Analysis part in the attached file
for example what they missed, what they didn’t do but we will be doing

Categories
Marketing : Marketing

. Analyze the World Cup event through a CB perspective. Provide as many concepts

. Analyze the World Cup event through a CB perspective. Provide as many concepts/terms/theories from the book to illustrate with clear examples and references. examples should be from outside of the book

Categories
Marketing : Marketing

in the attached file there is Media Plan part you are required to edit this para

in the attached file there is Media Plan part you are required to edit this paragraph explain more add instgarm stories and promotion items + explain more the media plan

Categories
Marketing : Marketing

1. Who might be our clients? Who are our competitors? 2. How is the market? 3.

1. Who might be our clients? Who are our competitors?
2. How is the market?
3. Any marketing ideas?

Categories
Marketing : Marketing

MRKT 3300; MARKTING PLAN OUTLINE (200 points) 1. The project needs to be in a wo

MRKT 3300; MARKTING PLAN OUTLINE (200 points)
1. The project needs to be in a word document;
2. The project should be on a startup business.
Points
PART A 
1.  1. Name of the Business:
a. SBU:
b. Contact details(including email and tel #):
(Note that you can choose one division or SBU or product of the
organization, and/or one geographical area where you wish to work.)

2.  2. Macroenviroment                                                                 
a. Economic
b. Social – Cultured
c. Technological
d. Political-legal
e. Ecological
10
3.  3. Marketing Research: Qualitative data collection – focus groups and/or depth
interviews

4. Competitive Analysis
a. Who are your competitors and what are they doing?
b.  Describe the unique characteristics / positioning of your competitors’
products or services
20
5. Internal Environment                                                             
a. Organization’s marketing objectives
b. Organization’s  competitive advantage
c. Organization’s branding
d. Organization’s positioning
16
6. Target Market
a. Identify and describe the company’s current customers.
b. Identify and describe your target buyers/end users (prospects).
12
7. State the current organization’s
a. Vision statement
b. Mission Statement
8
8. Define/detail the
a. Market size, growth rate, trends
b. Basic market segmentation
c. Customer analysis, including their characteristics
d. Choice criteria Customers use to decide on purchases.
e. Distribution Analysis/Chanel Management
20
4.  SWOT Analysis
a. Strengths
b. Weaknesses
c. Opportunities
d. Threats
16
PART B 
5.  Suggested Marketing objective as a result of the Marketing research, SWOT,
and Internal and External Environmental Analysis, including:
a. Vision and Mission statements
b. New marketing objectives
c. New branding objectives
d. New brand positioning objectives
16
6.  Marketing Mix Strategy (include action plans with each specific strategy)
a. Product
b. Define what your company product/service is.
c. Identify the products or services that your company provides.
d. Innovation plan for any new product development / improvement
and research.
e. Price
f. Define whether your pricing will be above, below, or equal with
your competitors and
g. Decide whether you will lead, follow, or ignore changes in
competitors’ pricing.
h. Place/physical distribution
i. Identify the distribution channels through which your products /
services will be made available to the target market / end users.
j.  Promotion
k. Describe the image or personality of your brand and its products
or services.
l. Determine whether your company will be a market category
leader, follower, challenger, or niche player.
m. Describe how you will use the Promotional Mix to communicate
your product or service uniqueness to the market.
40
7.  Suggested marketing organization structure with specific positions and job
descriptions. May use the power point to develop the chart.
10
8.  Implementation issues including
a. -Who is responsible for various issues
b. -how the strategy should be carried out
c. -Where things will happen, and
d. -When the different actions should take place
20
9.  Marketing budget
a. Staffing
b. Promotion
c. Others
12