Categories
Other : Marketing Strategy

Competency Distinguish factors that influence buyer behavior. Student Success Cr

Competency
Distinguish factors that influence buyer behavior.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
You are the new marketing manager for a beverage company, May Beverage Company. May Beverage Company has a plethora of beverages under their belt, but they have been refreshing some of their beverages. There’s going to be a team meeting with presentations about what changes were made during the refresh. Your first task given to you from your boss is to create a consumer buyer profile for one of the beverages that has undergone a refresh. You will give the consumer profile in a “sales pitch” style presentation in the next team meeting with all of the sales managers to support your idea.
Instructions
In a Microsoft PowerPoint presentation, create a sales pitch discussing the following:
Slide 1- Title slide
Slide 2- Describe the new beverage changes
Slide 3- Explain the importance of creating a consumer buyer profile and its components
Slide 4- Explain the consumer buyer profile for the refreshed beverage
Slide 5- What is the new marketing strategy for the new refreshed beverage based on the consumer buyer profile?
Slide 6- Any additional slides needed to sell your new concept for the refreshed beverage
Slide 7- Conclusion- Asking for the “buy in” or support for your concept
Note: Speaker’s notes are not required for this presentation.

Categories
Other : Marketing Strategy

Competency Analyze an organization’s value proposition. Student Success Criteria

Competency
Analyze an organization’s value proposition.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
The marketing team at Chase Sports Apparel has been working on the value proposition for the company. You are the marketing manager and you want to explain to the new team the importance of listening to the voice of the consumers when writing the value proposition. You want to explain that a value proposition is not a bunch of fluff words thrown together, but rather it must be read and understood in minutes.
Instructions
As the marketing manager, write a 2-page memo with section headers to the new marketing team on the importance of having a unique value proposition. And include in your memo a sample value proposition you create to answer the following:
Discuss how the products that Chase Sports Apparel offers solve the consumer’s problem.
What does Chase Sports Apparel do better than anyone else?
What product or service are you selling?
Who is your target market?
How will your product or service enhance the customers’ lives?
Why should they buy from you and not your competitors?
Explain why the value proposition you have proposed is important for the company.
Note: The same value proposition should answer all the questions above.

Categories
Other : Marketing Strategy

Competency Analyze an organization’s value proposition. Student Success Criteria

Competency
Analyze an organization’s value proposition.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
The marketing team at Chase Sports Apparel has been working on the value proposition for the company. You are the marketing manager and you want to explain to the new team the importance of listening to the voice of the consumers when writing the value proposition. You want to explain that a value proposition is not a bunch of fluff words thrown together, but rather it must be read and understood in minutes.
Instructions
As the marketing manager, write a 2-page memo with section headers to the new marketing team on the importance of having a unique value proposition. And include in your memo a sample value proposition you create to answer the following:
Discuss how the products that Chase Sports Apparel offers solve the consumer’s problem.
What does Chase Sports Apparel do better than anyone else?
What product or service are you selling?
Who is your target market?
How will your product or service enhance the customers’ lives?
Why should they buy from you and not your competitors?
Explain why the value proposition you have proposed is important for the company.
Note: The same value proposition should answer all the questions above.